Illinois Health Communication Degree
Speaking to the ideal student.
OVERVIEW
The Health Communication Online Master of Science at the University of Illinois prepares communications professionals to tackle complex issues in healthcare. The program needed a modern web presence and a stronger message to attract prospective students.
CONTENT STRATEGY
The program sought more qualified applicants—working professionals looking for their next step. I developed messaging that emphasizes work experience and career potential.
The voice is direct and authentic, carefully balancing the value of a part-time online degree with the reputation and rigor of the University of Illinois.
I significantly streamlined the number of pages, creating a simple information architecture that lends itself to an elegant, easy-to-navigate design for desktop and mobile.
BEYOND THE WEBSITE
The project included a print piece for graduate recruitment fairs and online ads, driving users to the website to apply. Voice and tone are consistent with the web for a strong brand and seamless experience.
